7 Best Practices of Crisis Management And Communication
Crises are plaguing many organizations today, including governments, corporations, institutions, non-profits, smaller entities, and even individuals. What used to be … Read more
Dr. Phan
5 Ways to earn media coverage for businesses in highly regulated industries such as healthcare
If you are in the hospital, clinic, media equipment, or health supplements business, you know that the challenging economic climate … Read more
PR and marketing – role of journalists and influencers
Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. With … Read more
OCEP Marketing Model (Owned, Communal, Earned & Paid Media)
We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding … Read more
5 tips I learned from the military to succeed as a communicator
I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of … Read more
Are you still lagging behind with “just in time” PR and marketing?
Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in … Read more