5 Recommendations for building lasting brands through heritage
If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s … Read more
Insights
Speak directly and simply for impact – avoid double negatives
All too often, we slip into communication, in writing or in speaking, that do not communicate as directly a meaning … Read more
PR & Crisis 101 – 6 Tips on Handling Difficult Questions
Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may … Read more
Theoretical Physics and the art of crisis management
When folks think of theoretical physics, some may imagine a bunch of nerds/geeks in the light of Big Bang Theory … Read more
Future of PR in the 21st Century is the Bottom Line
Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, … Read more
Adieu 2020, Welcome 2021
As we approach the end of possibly the most dreadful year ever, let us keep strong, stay close to loved … Read more